Top 1% before LinkedIn pulls the plug on SSI. ๐๐
๐ธ TLDR
โช๏ธ SSI gives you a broad picture of how effectively you use LinkedIn.
โช๏ธ I reached the Top 1% of my network before access to the page disappears. ๐
โช๏ธ Nice achievement, but I wouldn't use SSI as the main KPI for a content strategy.
๐ธ TRUTH
Apparently, LinkedIn is preparing to remove access to the Social Selling Index (SSI) page for regular LinkedIn users and keep it as a Sales Navigator feature.
So, one last screenshot before the curtains go down. ๐ฌ
61/100: Top 1% of my network and Top 2% of my industry. ๐
Not bad. ๐
๐ธ WHAT IS LINKEDIN SSI?
SSI stands for Social Selling Index.
LinkedIn scores your activity from 0 to 100 based on four dimensions, each worth up to 25 points:
โช๏ธ Establish your professional brand: Build a complete profile and publish content that demonstrates your expertise.
โช๏ธ Find the right people: Discover and connect with relevant professionals.
โช๏ธ Engage with insights: Share, comment and interact with useful professional content.
โช๏ธ Build relationships: Develop and maintain your professional network.
My strongest category? Build relationships: 25/25. ๐ค
๐ธ WHY SSI IS NOT THAT USEFUL FOR A CREATOR
SSI was designed around social selling, not really around building an audience.
For a creator/influencer, the score is simply too generic.
It doesn't tell you:
โช๏ธ Which topics actually resonate with your audience.
โช๏ธ Which hooks make people stop scrolling.
โช๏ธ Which posts generate followers.
โช๏ธ Which formats generate comments, shares or clicks.
โช๏ธ What you should publish more, or less, of tomorrow.
A score saying 61/100 is interesting.
Knowing that one Java topic generated 3ร your normal reach is actionable. ๐ฏ
๐ธ TAKEAWAYS
For content creation, I would rather watch post analytics than SSI:
โช๏ธ Impressions and unique reach ๐
โช๏ธ Engagement and comments ๐ฌ
โช๏ธ Reposts and saves ๐
โช๏ธ Follower growth ๐
โช๏ธ Profile visits ๐ค
โช๏ธ Clicks and conversions ๐ฏ
SSI can tell you whether you're generally active in the LinkedIn ecosystem.
Post analytics tell you what your audience actually wants.
Still...
Top 1% before curtains down: achievement unlocked. ๐๐
#LinkedIn #LinkedInSSI #SocialSellingIndex #ContentCreator #PersonalBranding #LinkedInTips #ContentStrategy #Analytics #DeveloperCommunity #JavaCommunity
Thiago Gonzaga
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