Top 1% before LinkedIn pulls the plug on SSI. 🔓👋
🔸 TLDR
▪️ SSI gives you a broad picture of how effectively you use LinkedIn.
▪️ I reached the Top 1% of my network before access to the page disappears. 🔓
▪️ Nice achievement, but I wouldn't use SSI as the main KPI for a content strategy.
🔸 TRUTH
Apparently, LinkedIn is preparing to remove access to the Social Selling Index (SSI) page for regular LinkedIn users and keep it as a Sales Navigator feature.
So, one last screenshot before the curtains go down. 🎬
61/100: Top 1% of my network and Top 2% of my industry. 🏆
Not bad. 😎
🔸 WHAT IS LINKEDIN SSI?
SSI stands for Social Selling Index.
LinkedIn scores your activity from 0 to 100 based on four dimensions, each worth up to 25 points:
▪️ Establish your professional brand: Build a complete profile and publish content that demonstrates your expertise.
▪️ Find the right people: Discover and connect with relevant professionals.
▪️ Engage with insights: Share, comment and interact with useful professional content.
▪️ Build relationships: Develop and maintain your professional network.
My strongest category? Build relationships: 25/25. 🤝
🔸 WHY SSI IS NOT THAT USEFUL FOR A CREATOR
SSI was designed around social selling, not really around building an audience.
For a creator/influencer, the score is simply too generic.
It doesn't tell you:
▪️ Which topics actually resonate with your audience.
▪️ Which hooks make people stop scrolling.
▪️ Which posts generate followers.
▪️ Which formats generate comments, shares or clicks.
▪️ What you should publish more, or less, of tomorrow.
A score saying 61/100 is interesting.
Knowing that one Java topic generated 3× your normal reach is actionable. 🎯
🔸 TAKEAWAYS
For content creation, I would rather watch post analytics than SSI:
▪️ Impressions and unique reach 👀
▪️ Engagement and comments 💬
▪️ Reposts and saves 🔁
▪️ Follower growth 📈
▪️ Profile visits 👤
▪️ Clicks and conversions 🎯
SSI can tell you whether you're generally active in the LinkedIn ecosystem.
Post analytics tell you what your audience actually wants.
Still...
Top 1% before curtains down: achievement unlocked. 🔓😎
#LinkedIn #LinkedInSSI #SocialSellingIndex #ContentCreator #PersonalBranding #LinkedInTips #ContentStrategy #Analytics #DeveloperCommunity #JavaCommunity
Thiago Gonzaga
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