Return to site

3 Key Tactics for Scrum Teams to Connect With Customers! by Nagesh Sharma

· scrum

🗣️ People don't always think of Scrum Teams handling customer needs. But, for a Scrum Team to have success understanding the customer is key.

What is a company without customers?

The answer is one word: "Nothing."


🔭 1. Product Discovery

This technique helps Scrum Teams validate whether the product is feasible, usable, and valuable by defining and testing using an MVP.

* Feasible: Scrum Team must be capable of building it.

* Usable: customers must be able to use it.

* Valuable: the product itself must deliver value to customers, so they want to buy it.

Once a minimal product is chalked out, a prototype can be built and tested with actual users to validate if it is usable and valuable.


🔄️ 2. Staying Relevant to Customers by Understanding What They Really Want

Does a great product guarantee great customer satisfaction?

It is key to understand customer behavior and gear the product or services towards this behavior.

So, how can you deliver what customers want?

Putting yourself in the customer's shoes and empathizing!

It's really about designing stuff that matters to the people who use them.

All great teams and companies have one common characteristic - they connect emotionally with their customers.

Today's customers are no more passive; they want to engage with the Scrum teams as co-creators.


🧠 3. Understanding Customers' Perspectives and Creating a Story That Customers Can Connect With

Use the six P'sPurpose, Principles, People, Personal, Perceptions, and Product; to create a story your customers can connect with.

Understanding how customers actually use your products and services is key to tapping into their satisfaction.

You'll need to learn how they spend their time and what invisible problems they encounter day-in-and-day-out.

One great way to do this is the creation of Personas.


👩‍🏫 Summary:

🗣️ the customer is central to the job that we do

We need to make a shift towards building teams that are more aligned with customers.

Building great products is all about understanding the customers well.

Another key is to collect soft data like feedback, stories, and even customer behavior.


Full article👉

Get Scrum certified👉